Corporate social responsibility: a brief theoretical review for the Ecuadorian case.

Abstract

In the contemporary world, it is of interest to study Corporate Social Responsibility in its multiple dimensions, it affects business results, the generation of competitive advantages, the improvement of corporate image and a higher level of engagement with stakeholders. The aforementioned qualities are contextualized in a chaotic environment derived from the tensions caused by globalization, and more recently by the effects of the COVID-19 pandemic, which have consequences in Latin America that are manifested in social and economic imbalances and political. This has motivated the objective of this research, to describe Social Responsibility in Ecuadorian business management. Through a documentary review based on ECLAC (2020), Ecuadorian Business Committee (2020), World Trade Organization (2020), Ormaza et al. (2020), National Secretariat for Planning and Development (SENPLADES) (2013, 2017), Urdaneta (2014), Cortina (2010), Guédez(2006), among others, the contextual factors that affect the management of the business sector are identified Ecuadorian considering a systemic vision of relations between companies and their environment, the incidence of the effects of the COVID-19 pandemic, and the need to incorporate Social Responsibility as a permanent business management strategy to develop competitive advantages that allow greater level of linkage with stakeholders in accordance with an ethical vision of company-society co-responsibility.